new yorkbased smartasset 110m ttv capital

#New yorkbased smartasset 110m ttv capital series

Yet the vast majority of them – more than 75% – report not having a financial advisor.

Michael Carvin, CEO and co-founder of SmartAsset, said the new innovation was part of the company’s goal to enhance what he called “the match-making experience between consumers and financial advisors.” He added that the service would enable customers to more easily reach financial advisors “when intent is at the absolute highest.” The company notes that the average investor using its platform is 57 years old and has significant assets of nearly $900,000. The service is available to U.S.-based certified financial advisors, Registered Investment Advisors (RIAs) and advisory firms via SmartAsset’s SmartAdvisor platform. Live Connections, from SmartAsset, enables financial advisors to connect directly with prospective clients by phone.

This is what makes the new service from SmartAsset, unveiled today, a valuable resource for financial managers as well as their customers and clients. And this engagement is all the more important when the markets are volatile and nerves are on edge. “Ĭommunication with clients is key for all successful financial managers – whether they are long-term customers or new prospects. He asks his supervisor for advice and his boss replies, “call them.” When the broker hesitates, his boss continues, “call them. The broker is fearful of hearing from anxious clients and investors, who he is convinced will demand that he sell everything. One of my favorite stories about financial management involves a new broker who becomes alarmed during a major market meltdown. SmartAsset made its Finovate debut in 2014 at FinovateSpring. The company made another addition to its C-suite in April when it hired James Kennedy as its Chief Compliance Officer and Director of Legal. SmartAsset began the year by announcing Firoze Lafeer as its new Chief Technology Officer. “It also provides advisors more choice in solutions they can leverage to grow their business.” “SmartAsset gives (advisors) a new way to connect with investors across the country digitally, while also freeing up time to spend with their existing clientele,” Rob Pettman, LPL Financial EVP for Wealth Management Solutions, said. Named one of America’s Best Startup Employers in 2020 by Forbes, the company announced recently that LPL Financial had selected SmartAsset for its Vendor Affinity Program, giving 18,000+ independent financial advisors access to SmartAsset’s SmartAdvisor platform. More than 100 million consumers access SmartAsset’s personal finance content, tools, and other resources each month. “The company helps millions of people make better financial decisions while simultaneously enabling advisors to grow their business.”Īlso participating in the round were Javelin Venture Partners, Contour, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures. by providing an incredibly valuable resource for both consumers and financial advisors alike,” TTV Capital Partner Mark Johnson said. “SmartAsset is quickly expanding its lead in one of the largest markets in the U.S. With 202 full-time employees currently on board, SmartAsset is seeking to expand its workforce by more than 75% this year. The company also pointed to the growth it has experienced since its last major funding in 2018 – growing revenues by 10x and nearing $100 million in annual recurring revenue – to support its goal of “aggressively” adding to its workforce.

“With this additional capital we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the U.S.” Specifically, SmartAsset noted in its funding announcement that it will invest in new product offerings, technology infrastructure, and data partnerships. “Our mission is to help people get better financial advice,” SmartAsset founder and CEO Michael Carvin said.

#New yorkbased smartasset 110m ttv capital series

The company secured a $110 million investment in a Series D round led by TTV Capital that takes SmartAsset’s valuation to more than $1 billion. SmartAsset, a fintech that helps individuals connect with qualified financial advisors and improve their overall financial health, announced a major fundraising this week.